Rihanna Launches New Beauty Venture – Fenty Hair

    Rihanna Launches New Beauty Venture – Fenty Hair

    Miss Rihanna is once again taking the beauty world by storm with a brand new brand.

    This time she is expanding her Fenty empire with the new Fenty Hair.

    The new brand builds off of her unifying ethos of “Beauty For All”.

    Fenty Hair combines Rihanna’s transformative approach to hair and her experience as someone whose hair has done it all.

    “Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about,” Rihanna says.

    Fenty Hair puts an intense focus on healthy hair, as hair health was integral to the development of the brand. After all, you can’t have stunning, shining styles without good hair health. That is why clinically tested repair technology is infused into every product – from cleansers to leave-ins and beyond.

    No matter your hair type or texture, Fenty Hair has something for everyone.

    The collection features a lineup of nine products, consisting of shampoo, conditioners, a treatment, stylers and even one tool.

    Staying true to her mission of beauty for all, the products were developed and tested with all hair types and textures in mind.

    Rihanna collaborated with in-house Global Stylists, a team of research and development experts and chemists, to deliver a line that met the standards of excellence, which were first set by Fenty Beauty when it launched almost seven years ago.

    Fenty Hair is available to shop now.